When you go to list your home, it is important to pay attention to how you market the home. You only have "one shot" when your listing goes active to capture as much attention as possible to ensure you get people in the door and multiple offers on the table.
A prospective buyers' first impression nowadays is captured from the screen of their phone as they quickly swipe through photos of properties. Did you know those prospective buyers have an opinion of your home within 10 seconds of seeing your photos?
The use of artwork in a property being listed for sale is extremely important, and probably for reasons you've never actually realized! Let's take a look at five ways that artwork can make an impact on prospective home buyers…
1. Art Creates Color Harmony in the Home
Artwork can create harmony within a space. Using artwork can tie your color story together and make transitioning from one room to the next feel more fluid.
When you have multiple colors going on within a single space, incorporating artwork that includes ALL of those colors will create a harmonious feeling. You might not think of this, but next time you find yourself out looking at a store display or an office building, pay attention to the artwork and how it ties things together within that space.
2. Art Sets the Tone for a Welcoming Home
Artwork establishes the "mood" or "energy" of a space from the time a prospective buyer walks in! The composition of a piece of art (think sharp lines, smooth curves, or vibrant splashes) can instantly create an inviting aura throughout the home.
In home staging, we tend to use pieces of artwork that are warm, calm, and welcoming so that we can create desirable energy that appeals to the majority of prospective home buyers.
3. Art Makes Small Spaces in the Home Feel Larger
The use of artwork can actually make spaces feel larger! Artwork can change the visual perception of a space. By using large pieces with depth, we can make a room FEEL larger and more spacious.
By using a piece of artwork with height we can make the ceilings feel higher. In addition to the visual perception of the artwork, it is also important to allow the professionals to make sure that the scale and placement of the artwork show off the space in the best light possible.
4. Art Adds Visual Interest to the Home
The artwork chosen creates interest and flow for prospective buyers. In addition to a great color story, the placement of the artwork can continue to draw buyers from one space to the next space as they tour the home. Their eye carries from one piece of art to the next and captivates them.
Imagine walking into a home with no artwork and seeing plain white dreary-looking walls. This home would feel very sterile and cold, perhaps even uninviting! The use of artwork automatically creates flow and warmth to prospective buyers.
5. Art Can Define a Home's Perceived Value
The use of artwork SUPPORTS the price point. With the help of a trained professional stager, the use of the RIGHT pieces of art can elevate the elegance of the home and make it look even more worthy of your target price point. Artwork can increase the perceived value of your home in prospective buyers’ eyes.
Using artwork when listing your home can be a complete game-changer, but keep in mind that "any old piece" won't necessarily do the trick or set the right vibe.
If you are considering listing your home, you should seek the advice of a professional home stager to ensure that the artwork used throughout the home is the right style and color, creates a color story throughout the home that appeals to the masses, and is placed correctly and at the right height to create flow and draw the buyer’s eye throughout the space.
Until next time,
Shari