Did you know that Airbnb’s receive higher bookings when the pictures look amazing? Guests shop online first, just like when buying a home! So, today I am going to share with you 5 Airbnb-specific staging tips (for photos) that will help your properties keep consistent bookings, book for higher rates, and offer a great ROI!
Let’s get started…
1. Illuminate Your Listing with Thoughtful Lighting
Before & After: A Delightfully-Staged, Inviting Living Room
Lighting can either attract or repel potential guests. Replace traditional light bulbs with soft white LED's. Place large mirrors across from windows to amplify natural light. Guests want to feel like the space in inviting and bright!
2. Decorate with Your Ideal High-End Client in Mind
Before & After: A Beautifully-Staged, Luxury Master Suite
Envision the best hotel you have ever walked into? Your Airbnb needs to feel like a high-end hotel, and this can be done without breaking the bank! Paint your walls in neutral light colors. Then start layering in your furniture and accessories.
The decor, furniture, and bedding in your Airbnb should not be an afterthought! You want to attract your ideal guest.
Use furniture with clean lines, remove heavy drapery, and minimize knick-knacks (your cleaners will also thank you for this one!).
3. Put All of Your Curated Amenities on Full Display
Before & After: A Thoughtfully-Staged, Spacious Master Suite
Be sure to showcase all of the amenities you have installed and included. This attention to detail won't go unnoticed by seasoned travelers who are willing to pay more.
Amenities could include things like luxury bedding, Nespresso Coffee machines, etc.
4. Leave No Room of Your Luxury Airbnb Left Unstaged
Before & After: A Carefully-Staged, Contemporary Guest Room
First impressions matter and each room of an Airbnb listing should be used to its maximum potential. Blank space feels uncomfortable when staying somewhere new, so each room needs a well-defined and clear, usable purpose.
5. Harness the Power of Photography for Your Listing
Did you know that guests will be making their decision to stay or keep searching based solely on the Airbnb listing…and mainly the photos?!
It is a non-negotiable to get professional photos taken of the space. Just as we recommend realtors use them for listing a house, so should you! (And if you are in the Maryland area, please reach out to our favorite Jessica!)
We strongly encourage you to stage your Airbnb listing strategically in order to enhance perceived value, increase the listing price, and therefore up your return on investment.
Staged Above is always here to help you just as we help home sellers and realtors! So, if you would love a staging professional's help taking your Airbnb listing to the next level (or price tier), let's chat!
See you soon,
Shari