You know that feeling of walking into a model home and how you start to feel like you want to move right in and live this lifestyle? When I was a kid, I used to go look at model homes with my mom for fun! I always dreamed about one day living in one of these "perfect places". Everything felt so beautiful, and I would literally imagine having a home like this one day!
Now I want you to picture walking into one of these model homes where there is nothing but bare walls and plain builder grade floors and fixtures. The emotion and experience just isn't the same! We all buy things on emotions and buying a home is no different than buying a new car or the latest trendy object!
Buying a home is an emotional experience and a vacant home simply doesn’t create the same feelings that a staged home does.
Let me give you 5 reasons staging a vacant home is a MUST to sell quickly and for top dollar…
1. Flaws Seem More Serious Without Staging
A professional home stager is NOT trying to hide anything, but staging makes the home seem worthy of any flaws.
Staging a vacant property can help sell the dream to a potential buyer by upping the perceived value.
2. You Can't Target the Buyer You Want to Attract
Home staging is about attracting the right buyer for the home and the neighborhood.
Empty rooms cannot speak precisely to the right buyer and, frankly, the right buyer may never even walk in the door.
We plan each job specific to location and customized to who that buyer will most likely be.
3. Empty Spaces Really Do Look Smaller
Despite common belief, empty spaces actually look smaller. The RIGHT scale and layout of furniture can make the rooms feel more spacious and the home feel bigger. And who doesn't want that?
4. Rooms Without Staging Have Ambiguous Purpose
Potential buyers (around 70%) cannot imagine their lifestyle in a vacant home. Without staging, rooms have no defined purpose — are they a bedroom? An office? A closet? Staging defines spaces.
Staging a vacant space creates the definition of what that room is before the buyer ever steps foot into the home. This removes the need for potential buyers to have a vivid imagination.
5. You Lose the Opportunity to Set the Home's Price Point
Staging is important for establishing the home's price point. It is rare that empty rooms will feel worthy of a high price point; whereas rooms with luxurious yet comfortable furnishings WILL.
Regardless of your staging investment, staging will pay off and exceed your expectations. Our clients are seeing more than a 300% return on staging investment. We are selling a LIFESTYLE and evoking a FEELING in the home.
If you would love a professional stager's help taking your property to the next level (or price tier), let's chat!
See you soon,
Shari